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Insights For Website Optimisation
My notes from the 2015 London Conversion Conference: So what did I take away from attending the London Conversion Conference on 29th October? Well, to keep it simple here are my top insights and key...
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How Can Poker Help Boost Your Conversion Rate?
Warning – This post could seriously damage your wealth: When I was optimising a major poker website and app I decided I needed to get under the skin of the average player. One of the ways I did this...
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Image Optimization Tools To Improve Load Speed & Conversion
14 Resources to Optimize Website Images: Pictures are important for websites because studies indicate that a relevant image improves engagement and views of a page. Images grab our attention and can...
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Does Usability Research Reflect Real Human Behavioiur?
Good navigation and the ease with which users can find relevant content on a website is critical for a good customer experience. Card sorting, tree testing and other usability research solutions can...
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How To Improve Sales Using Live Chat.
What Are The Benefits of Live Chat? Updated 2nd April 2017: Improve visitor engagement, reduce bounce rates and cut operational costs by offering real-time interaction with customers whilst they are...
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How To Improve Conversion Using Onboarding Platforms.
Top Onboarding Platforms To Increase Conversions Research by the Nielsen Norman Group indicates that most visitors will take just 10 to 12 seconds to decide whether to exit a webpage if it doesn’t...
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15 Free & Paid Visual Analytics Solutions To Boost Revenues
Understand Your Customer Experience: Do you really understand how and where your visitors interact with different screens on your website or app? Usability studies are often used for this purpose but...
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Do Web Presenters Increase Conversion?
What Are The Benefits Of A Video Spokesperson? If you visit the websites for Virgin Holidays, IoEE, Lettingref.com, Sheraton Hotels, Surefit Carpets, or many other sites you may come across a...
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Do Single Page Websites Suck?
What are the pros and cons of single page websites? Are single page websites a passing fad that participants will in time see as a ghastly mistake or do they have a place as a practical alternative...
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18 Free & Paid For Web Analytics Solutions
Why Are Web Analytics Important? What are the key benefits of web analytics is an important question to consider before you spend time and money on buying a solution. In general terms web analytics...
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Dark UX or Persuasive Design?
What is Dark UX? As a Conversion Specialist I find dark UX interesting because it essentially puts the needs of the company before that of the customer. It is the opposite of normal UX principles as...
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